Here’s the English version of the brand concept for 1203pan:
Brand Positioning
1203pan is a peripheral brand focused on immersive control and performance. The product line covers mice, monitors, controllers, keyboards, and lighting systems. Positioned as a provider of seamless and precise experiences, it balances cutting-edge performance with refined design.
Brand Philosophy
- Core Values: Precision, Speed, Immersion
- Design Ethos: Minimal yet sharp. Structure and detail drive control and mastery.
- Experience Goal: Deliver “zero delay, zero barrier” immersion across gaming, creation, and work.
Tagline Options
- “Own Every Moment”
- “Extreme Control, Immersive Experience”
- “In the Light, In Your Hands”
Product Values
- Mouse: Ergonomic design + high-precision sensors for micro-control and comfort.
- Monitor: High refresh rate + color accuracy for immersion and professional use.
- Keyboard & Controller: Fast response + modular design to adapt to multiple scenarios.
- Lighting System: Programmable RGB, syncs with actions and moods for personalized immersion.
Target Users
- Gamers: Pushing performance limits with fluid precision.
- Creators: Demanding accurate colors and seamless workflow.
- Professionals: Seeking comfort and efficiency for long sessions.